Marketing automation that keeps running after launch week
Most businesses know they should nurture new leads, re-engage old ones and follow up after a purchase. Few have the time to build those sequences, and fewer keep them running. Nexra builds the segments and sequences once, around how your customers actually behave, and they keep working.
Sequences run across email and WhatsApp with clear timing, channel logic and exit conditions — so a contact stops receiving messages the moment they reply, book or buy.
Marketing Automation System: signs it is the right fit
- Your CRM is full of old leads nobody has contacted in months.
- New leads get one email, then silence.
- Customers hear nothing from you between purchases.
- Campaigns go out to everyone because there are no useful segments.
Marketing Automation System: how it works, step by step
- 01
Segment
Contacts are grouped by behaviour and history — what they enquired about, bought or ignored — rather than one big list.
- 02
Write the sequences
Nurture, re-engagement and post-purchase sequences are written in your voice and approved by your team.
- 03
Run with exit rules
Each sequence stops for a contact the moment they reply, book, buy or opt out.
- 04
Hand replies to people
Replies that show interest are routed to your team or a sales agent with the history attached.
What it does in your business
- Segmentation
- Builds segments from real behaviour in your CRM and store, so each message is relevant to the person receiving it.
- Sequences
- Runs multi-step sequences with defined timing and channel logic across email and WhatsApp.
- Re-engagement
- Re-engages contacts that went quiet with messages based on what they originally asked about.
Campaigns that keep running after launch week.
Where a person takes over
Any reply that shows buying intent, a complaint or a question the sequence cannot answer is routed to a person, and the automated sequence stops for that contact.
Connects with
- Gmail
- HubSpot
- GoHighLevel
- Shopify
- WooCommerce
Plus your own systems through their APIs, or via n8n, Make or Zapier.
Guides on this topic
- AI AutomationAI Dead-Lead Reactivation: A Guide to Re-Engaging Cold Leads With an AI AgentThis guide walks through AI lead reactivation for cold CRM leads: the workflow, the approval steps your team keeps and the preparation to do first.Read the guide
- Lead AutomationHow AI Lead Follow-Up Automation Stops Businesses From Losing Qualified LeadsMost businesses do not have a lead generation problem. They have a response and follow-up problem. Here is what an automated follow-up system actually does, where it helps, and where a person still needs to take over.Read the guide
Marketing Automation System questions
Yes. Re-engagement sequences are written from each lead's original enquiry, approved by your team and stop as soon as someone replies.
We use the official WhatsApp Business Platform, so templates, opt-ins and opt-outs are handled the way the platform requires.
We draft them in your voice and your team approves every message before it is sent.
Related solutions
Scope your Marketing Automation System
Tell us where your enquiries arrive, which tools you use and what you want automated. We come back with a scoped, written proposal.